About Us
Welcome the jr7 sustainable designs about us page where we will let you know a little more about our store and our core policies
Our Mission
We want to create original & sustainable graphic clothing that empowers you to express yourself or brightens up your day. Our designs celebrate kindness, language, positivity, humour, and personal empowerment so your wardrobe becomes a reflection of your values.
Sustainability Without Compromise - Every piece is made from organic cotton or organic cotton blends and graphics are printed using direct to garment (DTG) so it is easier to recycle when worn out. Here's what we believe: you shouldn't have to change your personal style to wear more sustainable clothing. Sustainability isn't about becoming an "eco-warrior" it's simply about choosing what you wear thoughtfully and knowing it has the least impact on the environment.
Transparency Over Gimmicks - We're committed to creating a better customer shopping experience. No pressure tactics, no artificial sales, no misleading claims. We're transparent about our products, prices and store policies so you can make informed decisions and feel confident that what you're paying is fair. You deserve to understand exactly what you're buying and why.
Quality Over Quantity - Every graphic design on our clothing is created by us no stock images or AI created designs. We focus on creating clothing you'll love wearing because it feels and looks good aswell as also being durable eco-friendly sustainable fashion.
Our Core Policies
At JR7, we believe sustainable fashion can be straightforward, transparent and for everyone. Here's how we do business.
Original, Meaningful Designs - Every design is uniquely created in house no AI, no templates. We create designs for graphic t-shirts, hoodies, and sweaters with positive uplifting messages, motivational slogans or multilingual phrases that will hopefully encourage kindness, empowerment, inclusivity, or put a smile on someones face.
Fair Prices Year Round No Sales - We believe in transparent, sustainable pricing instead of pressure tactics. You'll find the same fair prices every day, with no artificial sales to create urgency. We'd rather you buy when it suits your budget not when we're running a promotion. On our pricing page, we show you exactly what we earn from each item including roughly how much profit we keep so you can see for yourself if our prices are fair.
Complete Transparency - We're committed to honest business. Unlike most fashion brands, we don't hide policies or our profit margins we will show them.
How The JR7 Sustainable Designs Store Works
I create designs and upload them to my fourthwall store onto clothing blanks. The current clothing blanks we currently use are high quality stanley/stella tees,hoodies and sweatshirts. Printing, packaging, and shipping is usually fulfilled by printful. Customer service or any problems with your order will usually be handled by the professional fourthwall support team and of course if you need to you can also contact me directly and I will do my best to help you get it sorted.
Why Print-on-Demand? - I chose this print-on-demand model because it means your order is made fresh when you buy it no waste, no overstock, no items sitting in warehouses, so you get high-quality, sustainable products without the environmental impact of mass production. Because items are made to order, you're always paying for freshly printed clothing.
Peace of Mind - Because I've chosen proven, established partners, you can trust that what arrives at your door was made responsibly from start to finish.
Why we don't have store sales?
We have chosen not to use store sales as that would mean having to raise prices so we could then offer the sales or discounts. I have chosen to keep our store prices low and transparent all year round and allow customers to decide when they want to buy or when they can afford to buy our clothing without feeling pressured to do so by store sales. While I know this goes against all business teachings I hope to create an environment where the customers who do choose to buy from our store do so because they like the clothing and designs. We would like to create a shopping experience with no pressure tactics, tricks or sales gimmicks.
Why don't we offer free shipping?
Because delivery costs can vary widely depending on the shipping destination and the package weight we cannot offer free shipping for everyone so what I decided would be fair is to offer a $10.00 shipping fees discount for orders over $70 that will be auto applied at checkout. I chose this because it should cover the shipping costs for most regional shipping as well as cover most of the cost of international shipping for any countries with higher shipping costs. This way every customer gets the same offer regardless of where they order from. Anyone paying in a different currency will also be able to get this discount but through currency exchange of equivalent value ie $70 dollars in pound sterling (£).